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Brand Partnership Programme
India has always had the finest.
It just never had a home.
Multi-brand platform for homegrown Indian sustainable brands
Who We Are
ZADE is a curated, verified-access platform bringing together homegrown Indian brands rooted in sustainability across womenswear, menswear, jewellery, accessories, home décor, perfume, and lifestyle. We exist for brands that have earned their place, and members who know the difference.
Straightforward structure. No hidden layers. Your brand gets access to a high-intent HNI member base — we take a fair share of what we help you sell.
01
Onboarding
Apply and get vetted
Submit your application. Our curation team reviews your brand against all eight criteria within 7 working days. Shortlisted brands are invited to a brief call.
02
Go Live
List your products
Approved brands list products on ZADE, with support from our editorial team on presentation. Member access begins on launch day — July 16, 2026.
03
Revenue
Earn every month
We take a fair commission on all sales. Payouts are made monthly with quarterly retention. You get clear reporting and direct brand dashboard access.
What We Carry
Each category is curated with the same rigour. Whether you make garments or grow fragrance — if sustainability is your foundation, not your footnote, there is a place for you here.
Womenswear
Handcrafted, considered, enduring
Menswear
Tailored with intention
Jewellery
Sourced with care, worn for life
Accessories
Objects of quiet permanence
Home Décor
Spaces shaped with purpose
Perfume
Botanical, artisanal, rooted
Lifestyle
Everyday elevated
Kidswear
Thoughtful, joyful, sustainable
Sustainability is our non-negotiable foundation — not a positioning layer. Every brand on ZADE must demonstrate credibility across three core pillars and five supporting criteria.
Process
Your production methods must demonstrate ethical, low-impact, and traceable practices — from sourcing raw materials to final packaging. We look at how, not just what.
Materials
Natural fibres, recycled inputs, upcycled materials, or certified sustainable alternatives. Synthetic-first brands that have not committed to material transition are not a fit.
Ethics
Fair wages, safe working conditions, artisan welfare, and transparent supply chains. We conduct baseline checks on all applicant brands before onboarding.
Indian Origin
Designed, made, or rooted in India. We are a platform for homegrown brands — not distributors of international labels.
Product Quality
Consistent quality that reflects the value proposition. We are a premium platform — products must meet a standard our members expect and pay for.
Brand Identity
A clear, distinct, and developed brand perspective. We are not a marketplace — every brand on ZADE must have its own point of view.
Fulfilment Readiness
Ability to ship reliably, manage returns, and fulfil orders within committed timelines. Operational readiness is evaluated as part of onboarding.
Exclusivity Willingness
Openness to offering ZADE members curated access, early launches, or limited editions. This is not mandatory but significantly strengthens your application.
Brand Application
Fill in the form and our team will be in touch within 7 working days. We review every application personally.
Indian-origin brand with a defined sustainability practice
Active product line ready for listing by July 2026
Fulfilment and logistics infrastructure in place
Willingness to sign NDA prior to onboarding discussion